Design company Tata Elxsi has launched a new design studio in central London. The London design studio would help the company enhance its global footprint, access and serve new markets and broaden its talent base.

The London design studio would leverage local design talent and serve customers in the UK, central Europe and Scandinavia. It would also enable access to new customers apart from enhancing relationships and project execution with existing customers.

To celebrate the launch, a gala event was held at St James’ Court-A Taj Hotel, London, with the theme `Humanising Technology-Irresistible products and experiences for a world in transition.'

As Madhukar Dev, Managing Director, Tata Elxsi said, ``Products and services of the future will be driven by technology, and design has a key role in simplifying and enhancing the experience for users. Our new studio at Central London, which is the hub for design, will bring us closer to our customers in the UK and Europe market.''

Headquartered in Bangalore, Tata Elxsi has operations across the world, including North America, Western Europe, Asia Pacific, the Middle East and India. The launch of the London design studio is a significant step towards building a truly global design footprint.