Tata Starbucks Ltd continues to expand its presence by setting up its 58{+t}{+h} store in the country in Hyderabad, while scouting for more opportunities.
The 50:50 venture between the Nasdaq-listed Starbucks Coffee Company and Tata Beverages, the coffee store chain operates across six cities in the country.
Avani Davda, Chief Executive Officer, Tata Starbucks, said: “In less than two years of the brand launch in India, we have developed a chain of stores across the country in six cities. But we have more than 50 cities in our radar where we can potentially open our stores.”
The opening up of the store here is part of the long-term strategy to strengthen the company’s presence in the country and provide Starbucks experience to the neighbourhood.
“We look forward to offering customers our distinctive Third Place — that place between home and work where they can enjoy arabica coffee, handcrafted Starbucks beverages and locally-relevant food. While bringing the iconic global experience and passion, we respect the local palette and tastes offering Indian consumer a premium experience,” she said.
The chain has introduced a loyalty programme for its customers and has over 40,000 members. For the company, the opening of the flagship store in Hyderabad is consistent with the long-term growth strategy to strengthen the company’s presence in South India. The stores are designed to reflect Starbucks coffee heritage and provide customers personalised coffee.
Globally, Starbucks has more than 17,000 stores.