The Tata brand has been ranked as the first Indian brand to be in the top 50 club of global brands as per the Brand Finance Global 500 report 2011. The group's brand value is pegged at $15.8 billion as compared to $11.21 billion in 2010. According to the Brand Finance Global 500 report of 2007, the brand value of Tata was $7.38 billion, indicating that there has been 100 per cent appreciation for its brand value, says a press release.
The key companies and brands that have been considered by Brand Finance to add the brand value to the group are Tata Motors group (JLR brand value, Tata Motors India and JV's and subsidiaries), Tata Steel group (Tata Steel Limited and Tata Steel Europe) and Tata Consultancy Services.
Mr R Gopalakrishnan, Director, Tata Sons, said, “Tata managers have been focused on doing the right things for the business and the stake holders. The brand perception is the outcome of their efforts and is not a planned perception change.”
The total revenue of Tata companies, taken together, was $67.4 billion (around Rs 3,19, 534 crore) in 2009-10, with 57 per cent of this coming from business outside India.