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Toshiba India Private Ltd has merged its personal computer and television businesses to create a wider network of customer touch points and service centres.
TIPL, the 100 per cent subsidiary of Toshiba Corp, said it will shortly start manufacturing its LCD televisions in India besides establishing a research and development centre in Gurgaon.
“The TV and PC will be unified to take advantage of digital convergence. The other focus areas will include service, research and development and supply chain management,” Mr Masayuki Ito, Vice-President, Digital Products and Services division, told newspersons here.
Localisation drive
TIPL is also looking at a greater degree of localisation and development for the Indian market.
“We intend to add localisation largely by manufacturing LCD televisions by the third quarter of FY2011. This will significantly enhance our SCM operations as well,” he added. The company currently imports its LCDs, PCs and refrigerators from global sourcing bases, such as China, Taiwan and Indonesia.
On the boom in the LCD market, Mr Ito said, “We are targeting a 10 per cent share of the LCD television market in FY 2012. This would include scaling up our product portfolio.”
The company refused to divulge details of the investments it will make.
Toshiba plans to increase the number of service centres and scale up the point of sales centres from 3,500 to 6,000 across the country by the end of this fiscal.
Enjoy glass-free 3D viewing
Love the immersive feel of 3D technology, but feel restricted by the glasses? Here's good news. Toshiba India Private Ltd promises to deliver a glass-free television experience by introducing its first such 3D televisions and laptops in India later this year.
“The glass-free 3D opens up a widow of cinematic experience. The 55-inch 3D television is aimed at providing a broad array of high value products that reflects the changing lifestyle in India,” Mr Wu Tenggu, Director, Digital Products, Home Appliances and Services Division said.
The company has already launched its 3D laptops.
3D market
According to durables industry trackers, 3D accounts for less than five per cent of the total flat panel television market.
Almost all the major electronics companies, ranging from Sony to Samsung, have launched their 3D TVs in India.
Besides, lack of high definition content, the biggest adoption to the 3-D technology is glasses.
Purchase of additional 3D content in the form of DVDs or 3D glasses adds to the overall cost, thus making it a costly affair and the biggest impediment in the growth of the technology.
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