Berggruen Hotels, the parent company of Keys Hotels, has appointed Vijay Sethi as the company’s new Chief Operating Officer.

In a career spanning 28 years, Sethi has worked in four verticals of hospitality – hotels, airlines, travel and tourism and healthcare.

Before joining Berggruen Hotels, he was associated with Thomas Cook India as Senior Vice-President and Head of Tour Management and Customer Service. During his close to three decades long career, he has also been associated with The Intercontinental Hotel, The Leela Kempinski Hotel, Jet Airways and the Asian Heart Institute.

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