Yamaha to enter scooter segment

Yamaha Motor is all set to venture into the scooter segment with ‘Ray’, which the company is planning to launch on September 14. Bookings are already open and the company says it has received an overwhelming response. With the new addition in its portfolio, India Yamaha Motor is looking at an overall market share of 10 per cent with 15 per cent share coming from the scooter segment by 2016. Ray is targeted at young urban women and college-goers. The company has signed Bollywood actor Deepika Padukone as the brand ambassador. Yamaha is extensively strengthening its dealership network, especially in the tier-II and III cities as a part of its marketing strategy for Ray.