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In a bid to ring a new outlook for the channel, ZeeTV on Sunday announced a new brand identity featuring a new logo and a slogan Umeed Se Saje Zindagi .
“We believe that the time is right to infuse freshness into the brand and reflect and identity that truly articulates our spirit. The new positioning is about a celebration and vindication of a woman's emerging beliefs,” said Mr Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment Enterprises Ltd (ZEEL).
The new logo has been developed by Zee TV's in-house team and the launch will also coincide with the premiere of two new shows on the channel, Shobha Somnath Ki and Mrs Kaushik Ki Paanch Bahuein . As part of channel's new line up of shows is also India Ke Jaanbaaz , a reality show.
The channel has also collaborated with its creative agency Draft FCB-Ulka to develop the new corporate brand television commercial. The TVC is produced by Equinox. In order to make the viewers a part of the new brand identity exercise, the network undertook a large-scale BTL (below the line ) activity.
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