American clothing brand Aeropostale has made its debut in India with opening of its first store in New Delhi in collaboration with Arvind Lifestyle Brands.
The brand plans to have about 30 standalone stores and 25 shop-in-shop locations over the next three years. Known for its casual style, Aeropostale is targeted at 14-25 year-old consumer segment.
J Suresh, MD and CEO of Arvind Lifestyle Brands Ltd, “ India is expected to become the world’s youngest emerging economy by 2020, with around 64 per cent of its population in the working age group. Having understood this, we are glad to add power players like Aéropostale as additions to our already fast growing fashion portfolio. This young consuming class has new aspirations and is more open to experimenting with fashion brands.”
Added Kenneth Ohashi, Senior Vice President, International and Global Licensing at Aéropostale, Inc., “Arvind brings tremendous knowledge and expertise to building brands and operating licensed stores in India. We look forward to this exciting launch and continuing our rapid growth throughout the country.”