Bharti Airtel (Airtel) on Tuesday said it has appointed Rajiv Mathrani as Chief Brand Officer for its India operations.
He will lead Airtel’s brand positioning, strategic initiatives and associations, and will report to Srini Gopalan, Director – Consumer Business, Bharti Airtel (India), the company said in a statement.
He takes over from Mohit Beotra, who has decided to move on from Airtel to pursue entrepreneurial opportunities.
“His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavour of building a brand of the future,” Gopalan said.
Mathrani joins Airtel from Pepsico where he led the snacks category and portfolio strategy for Lay’s, Kurkure, Uncle Chipps and Cheetos – and played a key role in driving strong business growth and defining master brands.
Apart from Pepsico, he has held various leadership, marketing and sales roles earlier in India and other emerging markets across organisations like Marico Industries, Citibank and Glaxo SmithKline Consumer Healthcare.
He has graduated in Production Engineering from University of Mumbai and is an MBA from XLRI.