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The direct-to-home service company Airtel Digital TV today entered into a partnership with Viacom 18-Colors to launch its first movie and video content subscription service available round the clock during day.
Under the partnership, Airtel Digital TV customers will be able to access movies and video content available on Viacom 18-Colors' channel Superhitz on subscription.
Airtel customers will watch movies of their choice as per their convenience during the day. For this, the customer will have to pay Rs 20 per month which is exclusive of taxes.
Superhitz will be available via subscription to all Airtel digital TV's six million customers across the country. This channel will show 10 movies in the first month.
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