Telecom service provider Bharti Airtel on Tuesday announced that it has joined hands with Rajinikanth yet again, this time for the superstar’s upcoming release ‘Kaala’.

As a part of this association, Airtel TV app will offer users free access to exclusive content from Kaala, including behind the scenes action that includes bytes from cast and crew. Airtel TV users can also enjoy exclusive access to Kaala music launch event and can participate in an interactive quiz based contest to win prizes including Kaala movie tickets as well as an opportunity to meet the cast and crew.

The service provider has also launched special Kaala-branded SIM pouch and prepaid packs that will offer unlimited calling and roaming benefits along with high-speed data. The special pack comes with a Kaala Calendar that fans can add to their collection.

Manoj Murali, Hub CEO - Kerala and Tamil Nadu, Bharti Airtel, said: “As part of our endeavour to offer a great network and content experience to our customers, we are excited to bring an exclusive Kaala experience to our customers.”