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Premium apparel brand Allen Solly is adding 20 new stores across India by the end of December to take its tally of retail outlets by 160. All the new stores will have the recently unveiled new retail identity.
The new logo and retail identity was unveiled at Bangalore in May this year. The reinvention is part of a strategy to cater to a slimmer fit that is popular amongst the younger generation, Sooraj Bhat, Brand Head, Allen Solly said.
The company is also revamping some of its existing stores and has done seven to eight so far.
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