Colgate-Palmolive (India) Ltd, today announced Allu Arjun as the new face of Colgate MaxFresh, a top brand in the company's portfolio in Andhra Pradesh. He will feature in the new TV commercial campaign.
Targeting youth
Ms Rekha Rao, Vice President Marketing, Colgate-Palmolive (India), in a statement said, “Colgate MaxFresh is targeted at the youth. Today's youth is always looking for something fresh and unique. We are pleased to have on board Allu Arjun as our brand ambassador.”