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Mumbai-based Alpha Capital, an investment management firm, will invest Rs 1,500 crore in business-to-consumer (B2C) businesses in India over the next 3-4 years.
Alpha Capital seeks to provide growth capital to experienced entrepreneurs who are building large consumer facing businesses that aim to 'Sell to India'. These include industries such as consumer care products and brands, food and beverages, financial services and entertainment, the company said in a statement.
Alpha Capital aims to deploy about Rs 100-150 crore per investment across 10-15 sector-agnostic businesses.
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