Comments
Alstrong, maker of aluminium composite panels, has decided to work with an advertising agency Grey for its branding and communication requirements.
The company has teamed up with Grey for a pan-India campaign. This is the second win for the Delhi branch of the agency which is close on the heels of winning the Muthoot account.
Though the size of the business could not be ascertained, it is said to be relatively high. Alstrong said it liked the image drawn by the agency which could also be extended to other businesses.
The agency's mandate for the initial three-four months will be to work to create an image for the brand. The immediate responsibility of Grey Delhi is to partner Alstrong in developing a brand programme that impacts both external and internal audiences.
The idea is to define and reinforce an image for itself, which will help in aligning all the people and the processes to this newly formed brand identity. The branding will also target the end-consumer in order to make them aware of the multiple options that are available in the building material and living space.
Dip Sengupta, VP, Grey Delhi, said, “It is very exciting for us to help build an identity and a voice for a brand that is clearly on a growth trajectory.”
This is the first time that the company has got a creative agency on board, given its plans to expand in the international market.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.