Headache and pain management brand, Amrutanjan, has selected Lowe Lintas and Partners as its new brand communications partner.
“Lowe Lintas and Partners’ long experience in FMCG, and its proven track record in turning around the fortunes of brands gave Amrutanjan immense confidence,’’ said Joseph George, Chief Executive Officer, Lowe Lintas & Partners.
The agency's Chennai office will handle the business.
“Being asked to partner a brand like Amrutanjan is both a privilege and a huge responsibility; and we look forward to the challenge. After Daimler Bharat Benz, this is Lowe Lintas Chennai’s second significant win this month. This momentum of success and positivity is not just great for the agency, but also for the brands it handles,” Mr George said.