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Looking to expand its footprint in the domestic market, Asia’s largest milk brand Amul today said that it shall be opening ten quick service restaurants (QSRs) across the country by the end of this fiscal.
“We are opening two Amul QSRs one each in Ahmedabad and Banagalore city today. The target is to open 10 such outlets by the end of this fiscal year,” the Gujarat Co-operative Milk Marketing Federation (GCMMF) Managing Director, Mr R.S. Sodhi, said.
“Two federation run Amul QSRs are already operating in Ahmedabad offering a wide range of delectables like sandwiches, dosa, burgers, pav bhaji....They also house a cafe selling our wide range of dairy products,” he said.
“But all the new QSRs to be opened shall be on franchisee model now,” Mr Sodhi said.
“The investment of franchisee shall be between Rs 15-20 lakh on one outlet and Amul shall be taking care of branding, marketing and providing them with technical know how,” he said.
GCMMF markets its dairy products under the brand Amul. It aims to increase the network of its retail Amul preferred outlets pan-India from the existing around 6,000 to 10,000 by 2012. It total sales stood at $2.2 billion in 2010-11.
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