Naveen Anand, Senior Vice-President (Marketing), Amway India, has been elevated as Global Marketing Director of Core Nutrition, Amway, effective December 1, 2013.

He will be relocating to Amway headquarters in Michigan. In his new role, Anand will be responsible for the development and execution of the global nutrition marketing strategy.

He began his career at Amway India over 16 years ago as a marketing manager and was instrumental in building the Amway India business to approximately $400 million.

Under his leadership, nutrition and beauty products under the brands Nutrilite and Artistry became market leaders. Nutrilite garnered 24 per cent market share in vitamin and dietary supplements category and Artistry acquired 60 per cent share of the premium facial care market in the year 2012.

Prior to Amway, he worked at Karishma Advertising (part of Lowe Lintas) and Reckitt and Colman.

ravikumar.r@thehindu.co.in