Direct selling FMCG firm Amway India today expanded its skin care portfolio by launching ‘Be Bright’ range under its premium beauty brand ‘Attitude’
“The company is targeting the burgeoning whitening market which according to the industry estimates is close to 60 per cent of the Rs 7,500 crore skin care market in the country,” Amway said in a statement.
Amway India Category Head-Beauty and Personal Care Shveta Paul said: “We are very bullish about the launch of Attitude ’Be Bright’ range. Currently, the Attitude whitening cream contributes almost 21 per cent of the brand’s turn over.
Be Bright range includes 5 products — face wash, face scrub, face masque, day cream and a night cream.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.