Amway India, a direct selling FMCG company, plans to set up its first greenfield manufacturing facility in the country at an estimated investment of about Rs 300 crore. The plant is expected to be commissioned in 2014 and will primarily manufacture products under the nutrition and beauty categories, said Mr William S. Pinckney, Managing Director and Chief Executive Officer, Amway India.
The company is aiming at a turnover of Rs 2,500 crore in the current fiscal (it follows the January-December accounting year). Amway witnessed a 19 per cent growth in turnover at Rs 2,130 crore last year, Mr Pinckney said. The growth in revenues was primarily driven by sale of nutritional supplement products under the brand ‘Nutrilite', followed by beauty and healthcare products, he said.
“The double-digit growth in the last four years has been buoyed by the launch of world-class superior-quality products in the lead categories of health and beauty, increased consumer access strategy coupled with experimental marketing and brand awareness, and product penetration in semi-urban and rural markets,” he said.
The company has earmarked Rs 53 crore towards advertising and marketing this year.