Asian Paints sees growth in the healthy and eco-friendly paints category with concerns about pollution increasing among consumers.
Speaking to mediapersons during the launch of ‘Vanna Kolangal’ style guide for the Pongal festival in Chennai on Friday, Amit Syngle, Chief Operations Officer, said the market for eco-friendly paints market is becoming big, as consumers are becoming more conscious of the environment and rising pollution, especially expectant mothers.
The company also plans to create paints that have been inspired by rangoli, bharathanatyam and the temples of Tamil Nadu.
“We are looking at the concept of regionalisation as ‘one size fits all’ is not applicable for a country like India,” said Syngle.