The label by apparel designer Anita Dongre ‘AND’, has opened shop in Vadodara, with the launch of its first exclusive boutique. Total stores across the country number around 39.
The Vadodara store is spread across 800 sq ft and hosts a diverse collection of western wear.
AND Designs was flagged off in 1999, at Mumbai’s first mall, Crossroads. With AND, the Western wear label, and Global Desi, its ethnic counterpart, the brand has travelled across Anita Dongre inter-pert, which is a mix and match western wear fashion brand, and Anita Dongre Timeless.
The brand has also graced the silver screen and was apparent in blockbuster movies like ‘My Brother Nikhil’, ‘Bas Ek Pal’, and ‘Sorry Bhai’.