Anushka Sharma to ride the Scooty brand

TVS Motor Company has signed on actor Anushka Sharma as the brand ambassador of its Scooty range. Ms Sharma will be the face of all brand campaigns related to the Scooty brand. This association strengthens the brand's commitment to its target audience – the youth, said the company in a release. Mr H. S. Goindi, President, Marketing, TVS Motor Company, said, “Anushka Sharma is well known for being spunky with her distinctive style and is an icon for young girls in India.” Ms Sharma's association with TVS Scooty dates back to 2005 when she had done a campaign for the brand. Actors Preity Zinta and Trisha have endorsed the TVS Scooty Pep brand in the past.