Arrow, a premium apparel brand from the Arvind Lifestyle Brands stable, is eyeing a revenue growth of up to 30 per cent at about Rs 750 crore this fiscal.
“This year we will grow 25-30 per cent and sales-wise, we should be about Rs 700-750 crore. Last year, we were about Rs 600 crore,” Arvind Lifestyle Brands Senior Vice-President and Chief Operating Officer for tailored clothing and sportswear division, Rishi Vasudev told PTI.
Largely a premium menswear brand, Arrow is now bullish on its women’s division to drive sales. About 10-12 per cent sales at present come from women’s segment, he added.
“We are present in a few markets only. We had done campaigns in Delhi, Mumbai and Bangalore. But since there is a huge spend in the menswear category, you only tend to see that,” he said.
“Arrow is predominantly a male brand and even when you put the women’s brand along with it, people still see it as a men’s brand. However, we are confident that over time, people will see it as a women’s brand also. We have launched women’s brand and it is doing very well. It is one of the big drivers of growth for us in the future, because womenswear market will open up,” he said.
He said 10-12 per cent of the sales at present come from women’s segment. “We want to take it up to about 20-25 per cent by next year. Most of our stores are designed in such a way that one-fourth of our revenue should come from women’s (apparel and accessories),” he said.
Arrow also sells accessories like ties, cuff links, shoes, socks, belts and handkerchiefs.