Arvind Lifestyle Brands along with retail chain Shoppers Stop has launched British kidswear brand Next in the country. The partnership will roll out the first store, a shop-in-shop format, in Mumbai.
The shop will retail kids clothing for ages from 2 years to 12 years and would include hosiery, shoes and socks, underwear, and nightwear.
Govind Shrikhande, Managing Director, Shoppers Stop Ltd said, “NEXT is a great addition to our existing portfolio of kidwear brands. With next, our customers now have an added choice in aspirational kidswear brands to choose from.”
To add, J Suresh, MD & CEO, Arvind Lifestyle Brands said that the collaboration with Shoppers Stop will bring speciality retail inside a department store.