As a part of expansion of its retail network, leading denim maker Arvind Ltd today opened its flagship The Arvind Store in Vadodara.

Besides a range of premium shirting and suiting brands like US POLO Association, Flying Machine and Arrow, the store will also provide customised tailoring solutions under Studio Arvind and Arvind Denim Lab (ADL), a concept under which washed jeans will be made to order.

The store, located at a posh locality of the city, Alkapuri area will bring an entirely new experience to the customer as the space will have dedicated sections for different categories starting from ready-made apparels to bespoke garments, the company informed in a statement. The store is spread across 4,000 sqft area.

Speaking on the occasion, Kulin Lalbhai, ED-New Initiatives, Arvind Ltd, said “With our Studio Arvind bespoke tailoring service as well as Arvind Denim Lab, a unique customised denim concept, we hope to bring an entirely new experience to the city's discerning customers.”