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Arvind Ltd, a lifestyle and apparel major, eyes doubling its revenues from its premium fabric brand ‘Tresca’.
As part of its strategic initiative, the company will increase the number of outlets, where Tresca brand of fabrics would be made available.
“In the next three years, we plan to double the revenues from Tresca from ₹50 crore to ₹100 crore. The growth in revenues will be fuelled through aggressive new product launches and the surge in its distribution network,” said Susheel Kaul, CEO, Lifestyle Fabrics (Shirting, Khaki & Knitwear), Arvind Ltd.
By targeting aggressive penetration in tier-II and III cities, Tresca will increase its distribution by 10 times from 1,100 to 10,000 outlets in the next two years. Also, Tresca will be introducing two new fabrics – Immaculate, the world’s first non-iron fabric with a rating of 4DP and Tencel, a blend of Cotton & Tencel.
The company also plans to enter select overseas markets such as Bangladesh, Dubai and Indonesia, while expand its presence in the European markets, the US and Japan.
In the premium fabric segment, the overall annual market size is two million meters for shirtings and one million meters is for suitings in the country.
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