Ashok Leyland, the Hinduja Group flagship, has commercially launched DOST in the Kerala market. Competitively priced between Rs 3.79 lakh and Rs 4.38 lakh (ex-showroom Kochi), depending on the variant, DOST will be sold through a modern dealership network with brand new infrastructure, which will grow to 60 main nodes by the end of the current fiscal.
Dr V. Sumantran, Executive Vice-Chairman, Hinduja Automotive; and Chairman, Nissan Ashok Leyland Powertrain Ltd, said that the company is targeting sales of about 55,000 units of the commercial vehicle nationally by 2012. The production capacity of the plant where DOST is manufactured is being enhanced to 55,000 units by next year. The company has appointed four dealers in Kerala to reach out to the customers.