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Asian Paints Ltd has entered into a binding agreement with Ess Ess Bathroom Products Pvt. Ltd (Ess Ess) and its promoters to acquire its entire front-end sales business, including brands, network and sales infrastructure, subject to necessary approvals.
In a communication to stock exchanges, the company said that Ess Ess was a prominent player in the bath and wash business segment in the country with high quality products. However, it did not disclose the financial aspects of the deal.
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