In 2013, which Audi calls a phenomenal year for itself, the German luxury carmaker delivered a total of 15,75,480 cars worldwide, over 100,000 more than the previous year.
The last year also saw Audi increase its revenue to €49.88 billion from €48.7 billion in 2012.
At its annual press conference in Ingolstadt, Germany, the company also unveiled plans to introduce 17 models, both new and updated from the current stock, in 2014. The car manufacturer is also gearing up for local production operations in Brazil and Mexico. For the first time in its history, Audi will manufacture more cars outside Germany.
Audi credits the buoyant sales numbers to its new A3 family, which has been popular globally. Rupert Stadler, Chairman of the board of management of Audi, also cited the increasing demand for its Q series of SUVs as a reason for its success. He added the company will launch the Q3, a compact SUV, in 2016.
Audi will also launch the new A3 in India this year, and expects a 6-7 per cent growth in the luxury car market where it is already in the top spot. “We expect a flat first half, but we expect sales to increase post elections (in April-May),” explained Audi India Head Joe King. He added the company will focus on strengthening its dealership and service network this year, raising the number of dealers to 40 from 36 now.