Bajaj Auto today announced the launch of the ‘Boxer' 150cc in the domestic market. Positioned as the ‘Bharat' bike, it is designed for use on all kinds of terrain.
With an electric start, the vehicle costs Rs 43,009 – and a customer can now own a 150 cc at the price less than that of most 100cc bikes.
Speaking on the launch, Mr R. Chandrasekar, GM – Marketing and Sales, Bajaj Auto Ltd said, “This launch is a part of our strategy of providing relevant differentiated products to meet the needs of a variety of consumers”.
A significant segment of consumers in the smaller towns need a powerful, rugged utility bike. The Boxer has been designed as an “SUV on two wheels” to specifically meet their requirement, he told newspersons today.
Currently, smaller 100cc bikes are dominant in the towns and villages across the country. This big Bharat bike provides Bajaj Auto with an opportunity to attract consumers looking out for a safe comfortable ride on the roughest of roads, he said.