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Bajaj Corp Ltd, which owns brands such as Brahmi Amla and Almond Drops, has acquired Ozone Ayurvedics’ Nomarks brand for an undisclosed amount.
This marks the company’s entry into the skin care segment. Currently, it is only present in the hair care segment. The acquisition is also expected to help the company have a bigger play in the Rs 8,500-crore personal care segment, according to industry experts.
The company has acquired Nomarks with all its intangible assets, including trademarks and its two manufacturing units in Baddi and Guwahati. The brand has a varied range of products such as face wash, facial cream, facial scrub, hair removal cream and lotions.
Bajaj Corp MD Sumit Malhotra said in a statement, “We have opportunities to restructure the brand architecture using current consumer insights and then re-launch some of the products under Nomarks, as well as new innovative products.”
Nomarks will continue to be manufactured by Ozone Ayurvedics for one year under the transition support agreement, Bajaj Corp said in the statement.
On the deal, Ozone Ayurvedics Sole Proprietor S. C. Sehgal, said, “Ozone Ayurvedics has taken a strategic decision to transfer the Nomarks brand to Bajaj Corp. Ozone will continue to focus upon its mother businesses under the Ozone equity.”
Nomarks has more than 12 per cent market share in the Rs 342-crore anti-marks category. This is the first acquisition by Bajaj Corp.
Priyanka.pani@thehindu.co.in
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