The home-bred Italian pedigree cake maker Monginis has entered South India with a manufacturing unit in Hyderabad. It has outlined plans for a pan-India presence by setting up a chain of manufacturing units.

Monginis Food, the popular bakery brand from Mumbai, with presence in 23 States, plans to follow up the setting up of the unit in Hyderabad with units in Patna next month and Delhi by March.

Kumhail Khorakiwala, Joint Managing Director, said the Brand acquired in 1950s by his grandfather has grown to a chain of over 700 franchisee stores. “Our plan is to further strengthen presence by setting up more manufacturing units, up from 16 now, as we gradually become a pan-India player,” he said.

He said Monginis was one of the first to introduce franchisee concept in the country, and the model has been only getting better with each passing year.

The bakery products unit commissioned here today is spread over 34,000 sq.ft and has the capability to service a market spread over 200 km.

With over 100 years of legacy, the Monginis brand offers over 200 different product categories, distinct in quality, taste and nutritious value.

During interaction after inauguration of the facility, Khorakiawla told BusinessLine that “You dream it, we make it.” Secondly, as a brand, which was amongst first to offer vegetarian cakes, we have managed to significantly consolidate our business over the years.”

Monginis plans to offer distinct melt-in-the-mouth flavours of cakes, pastries, puffs, burgers, pizzas, breads, chocolates, cookies in the region as in other parts of the country. It has strong presence in the Western region and is now eyeing new markets.

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