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Country’s largest car maker Maruti Suzuki has received over 4,600 bookings of its latest premium hatchback Baleno launched recently, a top company official said today.
The company had re—introduced Baleno two days ago at New Delhi aiming to garner a significant market share in the premium hatchback segment.
The car would compete with Hyundai Motor India’s Elite i20 and Jazz from Honda cars in India.
“We have been receiving overwhelming bookings ahead of its national launch. On the day of the launch, over 1,500 visitors visited our showrooms and 600 of them booked while on the second day, 3,500 visited the showrooms and 1,200 booked.
Total booking figures will be over 4,600,” Maruti Suzuki India Executive Director (Marketing and Sales), R S Kalsi told reporters.
Stating that Baleno would be exported to 100 countries, he said, “We hope to achieve leadership market share in the premium hatchback segment“.
“We have invested about Rs 1,060 crore in this project (manufacturing of Baleno). We will be making exports to 100 overseas locations including Europe, Japan, South America in 2016,” he said.
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