As part of strengthening its channel outreach in south India, BenQ, the internationally-renowned consumer lifestyle brand, has announced the launch of more than 20 products in Kochi. This includes Projectors, Monitors, TVs and Cameras in various price ranges.
Mr Rajeev Singh, Country Head and General Manager, BenQ India, said that Kochi is a booming market for technology with rapid developments taking place. With the Government announcing a project to build an industrial park named Electronic City, the demand for projectors and monitors are expected to grow, opening up new opportunities for the company.
Aimed at Education sector
Aimed at enhancing the teaching and learning process at schools through the maximum use of ICT tools, the focus is on providing the schools with multimedia projectors, monitors and other IT-enabled devices for better learning in the classrooms. Kerala has been a traditionally strong market for BenQ projectors, having supplied more than 4,500 projectors for educational institute in 2011with customers and partners like Keltron and Next Education, the company see that the numbers from the State can be doubled in 2012, he said.
Upsurge in demand of projectors is key to BenQ's growth in India, with the market size increasing from almost 300,000 units in 2011 to estimated 500,000 units in 2012. BenQ has tapped this potential market coming out as a leader with a massive 20 percent overall share, he said.
Keeping in mind the rise in demand for projectors from the education sector in India, BenQ plans to unveil new models to meet the demands of this sector.