Berger Paints on Tuesday launched a new advertising campaign for its luxury interior paint brand - Silk. Film star Katrina Kaif continues to be the brand ambassador for Silk.
Berger Paints said it would initiate a marketing campaign across leading channels in various categories of news, movies, sports, general entertainment and regional.
The campaign would be extended to various other media platforms like print, radio, digital, theatres, airlines, hoardings, malls and trade as well as consumer promos.