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Rajesh Jain has joined apparel retailer Biba as Business Head of their new brand Rangriti , a women's ethnic wear brand targeted at the mass market.
The brand is being sold through distributors around the country, as against the company's premium ethnic wear brand Biba , which sells through exclusive boutiques and shop-in-shops at leading department stores.
Prior to joining Biba , Jain ran his own company, Miraaya , a women's ethnic wear.
At Biba , he is expected to replicate the success of Miraaya . Jain was also with Pantaloons as Manager, Product Development and Marketing, and has also worked with designer Ritu Kumar.
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