BIG RTL, the television joint venture between Reliance Broadcast Network and Europe’s entertainment firm RTL Group, plans to launch ‘Thrill’ by the end of June.
The action-packed entertainment channel is the first one to be launched from the joint venture, which marks RTL Group’s entry into the Asian television market.
RTL has 46 television channels and 29 radio stations in nine countries and content production throughout the world. The joint venture is the second partnership for Reliance Broadcast Network after CBS Studios.
The channel is mostly targeted towards action and adventure-loving male audience in the age bracket of 15-34 years.
Deals signed
The channel has signed deals with various leading international content providers for successful global formats and series across genres such as action reality, action thrillers, fighting and wrestling championships, shocking, never seen before films, extreme sports, late night entertainment and a robust library of hit Hollywood action movies, all dubbed in Hindi.
“The channel fills a need gap that exist in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike.” Reliance Broadcast CEO, Mr Tarun Katial, said.
BIG RTL’s distribution partner is Reliance Digital TV, which has an access to 30 lakh digital television homes across the country. It is also in the process of closing deals with other operators.
Thrill will be distributed as part of a 7 Channel robust bouquet of Reliance Broadcast which includes BIG CBS Prime, BIG CBS Love, BIG CBS Spark, BIG CBS Spark Punjabi, BIG MAGIC and UTV Bloomberg.