Birla Corp launches premium cement brand Samrat Advanced

Birla Corporation Limited on Tuesday launched MP Birla Cement’s premium brand ‘Samrat Advanced’ at its Kundanganj plant in Uttar Pradesh. Launched in the value plus segment, ‘Samrat Advanced’ will be available now in all districts of the State. The cement division of Birla Corporation has 10 plants in seven locations — Satna, Raebareli, Chanderia, Durgapur, Maihar, Kundanganj and Butibori. The total installed capacity of the 10 plants is about 15.5 million tonnes a year.