Packaged drinking water brand Bisleri has inked a two-year deal as the official hydration partner for Ultimate Table Tennis (UTT). The brand will also release limited bottle editions featuring some of the top TT players.
The Ultimate Table Tennis is India’s premier table tennis tournament scheduled from July 13 to 30 in Pune.
Tushar Malhotra, head of marketing, Bisleri International Pvt. Ltd, said, “We are delighted to partner with the Ultimate Table Tennis League as part of our #CarryYourGame campaign wherein we will also be releasing limited edition bottles featuring Manika Batra, Sharath Kamal Achanta and Hana Matelova. We are committed to establish the strong link between Bisleri and Hydration by celebrating sportsmanship and endurance of athletes and players from all genres of sports.”
ALSO READ | IndianOil signs up as title sponsor for Ultimate Table Tennis
The association will be further promoted through co-branded Bisleri delivery trucks, which will travel across the city.
Ekansh Gupta, VP, IndianOil Ultimate Table Tennis, expressed their enthusiasm on the collaboration, stating, “Bisleri’s commitment to providing safe and pure water aligns with our mission of offering the athletes the right hydration, enabling them to perform well during the game. We hope the association will help enhance the overall experience for players and fans alike.”
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.