BSH Bosch and Siemens Home Appliances have announced the launch of the Bosch range of home appliances in India.
The products will initially be available in Karnataka, Tamil Nadu, Andhra Pradesh and Delhi via 220 stores of the 125 dealers of the company.
Currently, Bosch's range of washing machines, dryers and dishwashers will be available.
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The company also plans to launch its range of refrigerators from January. By next year, the company expects to have between 700 and 900 dealers.
The BSH Home Appliances Pvt Ltd Managing Director and Chief Executive Officer, Mr Marc Hantscher, also confirmed that the Tamil Nadu Government has allotted 44 acres near Chennai to Bosch for a factory.
The products have been priced at a higher level to target the ‘mass premium' segment. The washing machine range starts from Rs 29,990, the dishwashers Rs 28,990 while the refrigerators begin from Rs 34,990.
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