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After receiving complaints regarding content being telecast on channels meant for children, Broadcasting Content Complaints Council (BCCC) has issued an advisory to members of the Indian Broadcasting Foundation.
The council said that the nature of the complaints were either regarding objectionable content, visuals being aired on such channels or inappropriate language used in animations including translated versions of foreign cartoons. Other complaints included telecast of films, movie clips or promos classified as UA on channels meant for children.
In a statement, the BCCC said that it has taken note of the contention of some broadcasters that there is no separate classification of channels meant to be exclusively for children. The broadcasters have also said that hence there can be no additional restraint on the telecast of content, even if it is meant largely for adult viewers.
The complaints council said that it has advised IBF members, particularly cartoon and children’s broadcasters, to be more cautious “in the selection of the content shown, considering the impressionable minds of their target viewers. The emphasis should be on the “best interest of the child”.
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