With a tally of 19 Effie (advertising effectiveness) awards and 195 points from them, Ogilvy India was crowned ‘Agency of the Year' for the third year in a row. These included seven Gold Effie awards, three of which were for work on client Cadbury, which was adjudged ‘Client of the Year.'
Ogilvy's other Gold Effies included two for work on Vodafone, and one each for its advertising for Ceat and Dove.
JWT India, with six Effies, including three Gold Effies and 65 points, was runner up. The agency's Gold Effies were for work on Lay's, Nike and Birla Sun Life Insurance.
DDB Mudra Group (four Effies) and Lowe Lintas (six Effies) with 45 points each stood third in the agencies tally. They won a Gold Effie each — Mudra for work on Dr Reddy's Laboratories and Lintas for Idea Cellular.
Taproot India won the Grand Effie awarded to the most outstanding campaign, for its ‘Change the Game' series for client brand Pepsi.
‘Client of the Year' Cadbury accounted for four Gold and two Silver Effie awards, totalling 80 points. Vodafone with two Gold Effies, a silver and a bronze, was runner up with 45 points, while Hindustan Unilever Ltd with a silver, four bronze Effies and 35 points stood third on the clients tally.