Japanese digital imaging firm Canon has said that it is witnessing a decline in inkjet printer sales in the domestic market, in line with falling personal computer sales, but it hopes to reverse the trend in October through household sales.
“With the PC market saturating, the function of inkjets is also diminishing and so are their sales. Declining PC market is threatening this segment now, but using inkjet multifunction and new products, we will try to increase sales again from the fourth quarter (beginning October),” the Canon India President and Chief Executive, Mr Kensaku Konishi, told PTI.
Canon will promote the sales of inkjet printers to household users through its exclusive retail showroom, ‘Canon Image Square’.
“At the moment, our market share of inkjet printers is around 15 per cent. We will try to acquire 20 per cent by the end of this year,” Mr Konishi added.
The domestic digital printing market is worth around Rs 1,000 crore and is growing at 25 per cent annually.
Canon also plans to corner a bigger slice of the market for laser printers and copier machines this year.
“Our market share in laser printer segment is 30 per cent and in copier machines, we have 24 per cent. We are expanding our market share especially for the copier machines to 25 per cent and in laserjet printers, we are trying to get 35 per cent of the market share,” he said.
Canon is eyeing a revenue of Rs 1,650 crore this year against last year’s Rs 1,260 crore.
“Copier machine sales will rise 30 per cent from last year and laserjet printers around 6 per cent up,” he said, adding that copier machines and printers contributed to 60 per cent of sales and the balance came from cameras.