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Beer maker Carlsberg India has launched Tuborg Booster Strong, the world’s first fruit-flavoured strong beer, in the Indian market.
The new beer is enriched with a natural exotic fruit flavour that reduces bitterness and gives a smooth aftertaste.
Brewed specially for the Indian palate, Tuborg Booster comes in a special bottle, with a pull off cap that sports a red label.
Subodh Marwah, Marketing Director, Carlsberg India, said “The Group’s global R&D facilities have yielded the never-before taste of Tuborg Booster Strong. We feel privileged to launch this product in India for the very first time in the world. It creates a completely new and differentiated category of flavoured strong beer and strengthens our offering mix.”
The company said Tuborg is the fastest growing brand in the Indian beer market and has witnessed a significant volume growth. The product was launched in 2009.
The new beer is to be launched in a phased manner over the next one month across major cities like, New Delhi, Bangalore, Pune, Hyderabad, Nagpur, Bangalore and Bhubaneswar.
Its many beverages are brewed in Carlsberg India’s own breweries across India. Tuborg Booster Strong is priced at Rs 135 for 650 ml bottle.
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