Global hospitality chain Carlson Rezidor Hotel Group has added yet another property to its growing portfolio in India in the IT hub of Hyderabad and expects to commission at least eight to nine more properties by the end of the year.
Carlson Rezidor, which currently has a portfolio of 66 operating hotels in India, has a pipeline of 44 properties. Of this 8-9 are expected to be launched during the year, Raja Rana, Chief Executive Officer, South Asia, Carlson Rezidor, said.
Speaking on the sidelines of a press conference here today to announce the Carlson Rezidor move to manage Aditya Sarovar Hotel in Hyderabad, under its Radisson Blu brand, he said that the focus is on bringing several of its brands into the country to cater to the huge emerging market. All indications point to a big growth of the sector.
“The Carlson Rezidor group believes in asset light strategy and prefers to manage properties rather than investing in developing them. However, the broader general focus is on two key approaches, that it invest strategically in busy cities, where it is hard to find new properties or opportunistically that is take up properties and manage them. Therefore, in some projects we do put in equity if we believe that it provides us entry into a market where it is hard to find new projects,” he explained.
The Hyderabad property with 202 rooms has been developed by the Manjeera group and was being managed by the Sarovar Hotels. It will now be operated under the Radisson Blu brand. It has redone to conform to Radisson norms.
G.Yoganand, Chairman and Managing Director of Manjeera Group, said, “We decided that a big global brand would be good for the project as such an association would be able to attract multinational corporations and also its global customer base.”