Comments
Castrol India Limited (Castrol), an automotive and industrial lubricants brands, along with 3M India Limited (3M) - subsidiary of the globally recognized technology company- on Friday announced a strategic collaboration to bring a range of market leading vehicle care products to the automotive after-market.
“Through this collaboration we enter into the $200 million vehicle care market in India, a move which aligns with Castrol’s approach to developing and embracing new business models in the ever-evolving automotive landscape,” said Omer Dormen, Managing Director, Castrol India Limited.
A range of 3M-Castrol branded bike and car care products including shampoo, glass cleaner, cream wax, dashboard and tyre dressers will be available across India. .
Castrol and 3M look to harness a new business model with this collaboration. Castrol offers 3M’s vehicle-care products range to its customers and consumers, and 3M India will leverage the strength of Castrol’s pan-India marketing and distribution network of over 100,000 independent workshops and retail outlets.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.