NASDAQ listed Cherokee Global Brands has announced a partnership with Reliance Retail Limited, a subsidiary of Reliance Industries Ltd. This long-term partnership centers on a recently developed brand concept to be launched in India through Reliance Trends, the apparel and accessories specialty format of Reliance Retail. The brand will be subsequently expanded globally.

 

The partnership enables Cherokee Global Brands to leverage Reliance Trends’ established marketing and retail distribution strengths to promote the new brand in India. With this association, Reliance Trends will further strengthen its proposition in the apparel segment by offering a new, fashionable, high quality, design led brand to Indian consumers.

 

“We are excited to partner with Reliance on this endeavor and continue developing relationships with world-class retailers in all major markets.  Leveraging our existing, experienced and talented infrastructure allows us to fully maximize the value associated with our proprietary 360˚ turnkey solution that includes marketing, product development, and strategic sales. The combination of our efforts with Reliance’s strong sourcing marketing and retail distribution is a strong formula for success”, said Howard Siegel, President & COO of Cherokee Global Brands.

 

“For years, we have been impressed with the quality of brands, managed and developed by Cherokee Global Brands and are now excited to partner with them on this key initiative. We look forward to tremendous success together with the new offering,” said Akhilesh Prasad, CEO, Reliance 

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