Chrysler Group’s revamped product line-up and extensive quality investments make it the most improved automaker as it tied for second place in the Strategic Vision’s 2012 study.
The company’s results were boosted by the Dodge brand’s 26-point year-over-year improvement. This is one of the most substantial increases in total quality since the inception of the study in 1995, according to Strategic Vision, and reflects the fact that Dodge has one of the youngest showrooms in the country with seven all-new or significantly redesigned vehicles in the past two years.
Three Chrysler Group models won the awards — the Fiat 500 led the small car segment, the Dodge Charger ranked highest in the larger car segment and the Jeep Grand Cherokee took the top spot in the medium SUV segment.
Doug Betts, Senior Vice-President, Quality, Chrysler Group said, “The ultimate measure of quality is whether customers want to recommend their vehicle to friends and family and these results emphasise the progress we have made to build exciting, high quality vehicles that our customers are proud to recommend.”