International cinema exhibitor Cinépolis has announced a major expansion in South India with an investment outlay of Rs 400 crore.

This entails opening 180 screens in southern India, including 70 screens in Andhra Pradesh and Telangana.

Alejandro Ramirez Magana, CEO, of the Mexican company Cinépolis (Global), said, “We have witnessed substantial growth in India, particularly in South India. Cinépolis Hyderabad is one of the top 10 locations of Cinépolis measured by footfalls per screen globally. It is also one of the key locations where we foresee remarkable market expansion in 2014, and we will be investing a significant share of our India investments here”.

“Cinépolis will have close to 180 operational screens in South India by 2016 with a total investment of more than Rs 400 crore.” Ramirez added.

Cinépolis has 22 operational screens in South India. The company has been instrumental in augmenting the multiplex culture in Hubli and Mangalore and launched one of the first multiplexes in these cities. Its multiplexes are operational in Hyderabad and Bangalore.

Javier Sotomayor, Managing Director, Cinépolis India, said, “Cinépolis pioneers in introducing the multiplex culture in regional India. We have launched the first multiplexes at Patna, Hubli, and Amritsar and are committed to delight moviegoers across the country with the Cinépolis experience. In 2014, we will be bringing the Cinépolis experience to Kochi and Vijayawada among 8 upcoming multiplexes.”

Cinépolis is currently located in 13 cities in India and operates 84 screens. It plans to have 400 screens in India by 2017. Cinépolis India is a wholly-owned subsidiary of Mexican company Cinépolis, the world’s 4th largest movie theatre circuit operating more than 3,400 screens in 11 countries.

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